Festival/Expo

USA Pro Cycling Challenge – FESTIVAL 2012 – Be a Part of the Action!

• 7 Days

• 7 Cities

• 600,000 fans

The Festival is THE place to be on race day! It isn’t just one event…it’s SEVEN.  Located at the heart of every finish city, the Festival is a place where cycling fanatics and sports enthusiasts of all ages come together and soak up the atmosphere during each day’s race.  The Festival has something for everyone in the family.  From health and wellness to live music and entertainment, local food, beer and wine garden, cycling gear, official race merchandise, kids zone and plenty more.

Something Fun for Everyone

• Entertainment – Live Music, Contests, Interactives                                             

• Great Food – Featuring Local Cuisine                                 

• Arts and Crafts                                                                                                                

• Loads of Cool Cycling Gear                                                                                         

• Beer Garden                                                                                                           

• Race Coverage on the Giant Screen                                                                                

• Official Race Merchandise                                                                                                   

• Kids Activities Zone

• Health and Wellness Exhibits

Host Cities 

• Telluride - August 20

• Crested Butte - August 21

• Aspen - August 22

• Beaver Creek - August 23

• Colorado Springs - August 24

• Boulder - August 25

• Denver - August 26

Become a Partner

As a Festival partner, you’re organization has the opportunity to tap into the excitement of this world-class event while promoting your brand and products to a highly sought after consumer audience: A few key statistics:

• Almost 65 million participants in the sport of cycling

• $5.3 billion spent on bicycles each year: Greater than expenditures on equipment for golf, tennis, skiing, and snowboarding combined

• Avg. Household income: $96,000

• Active cyclist gender split: 54% Male / 46% Female

• In its first year, the USA Pro Cycling Challenge drew 1 million spectators over 7 days

How Big is the Opportunity?

In 2011,the USA Pro Cycling Challenge drew 1 million spectators over 7 days, making it the largest spectator event in the history of the state of Colorado.  Some attendance perspective (estimates for sold out events):

• Denver Broncos: 76,125

• Denver Nuggets: 19,309

• Colorado Rockies: 50,445

• Colorado Avalanche: 18,129

• Cherry Creek Arts Festival: 350,000

• Ride the Rockies: 2,000

• Triple Bypass: 5,500

• Bolder Boulder: 60,000

Total:  581,508

As our partner you’ll be a part of the 2012 USA Pro Cycling Challenge – 7 dramatic days that will set the standard for your summer event strategy.

Choose from Four Packages:

“Full Race” Package – All 7 finish cities (Aug. 20-26)

“Opening Weekend” Package (Durango)

“Final Weekend” Package (Colorado Springs, Boulder, Denver)

“Finish” Package – Denver, Time Trial (Aug. 26)

* Festival packages may include additional marketing opportunities such as: digital media; on-site venue media; on-site contest opportunities; and VIP suite passes.

Limited Space. No Time to Wait.

Sign Up Here or Call 1.888.223.3351